Paul Williams of Precious Earth Ltd., in Ludlow, Shropshire, is launching a design range for living spaces called Fernish. He intends to prove that it is not necessary to compromise aesthetics when maintaining ecological integrity. His design ethic is cutting edge con-temporary, eschewing the homespun image that some ecological design has been known to attract.
Living in the Welsh Borders, Paul is surrounded by a natural landscape. The sky, woodland, sun and colours of the countryside are harmonious and free of harsh features. This environment is both part of his design and philosophy. He believes it is possible to create a contemporary look within an historic building and finds the juxtaposition of old and new refreshing. Fernish de-signs fit snuggly within the structures of old buildings, which are such a well-known characteristic of this much-loved, old market town.
Precious Earth sells natural building materials ranging from ecologically friendly paints and recycled materials, to copper drainpipes and energy efficient lighting and more. Fernish will draw on the range of products Precious Earth offers and the first kitchen design will be launched at Ludlow’s Festival of Food and Drink from 9th to 11th September. It will feature coloured formaldehyde/ chlorine free, fibre board in attractive shades, recycled glass and surfacing materials, marmoleum natural flooring which has recently been approved for hospital use as it does not allow any bacterial growth, wastebins made from recycled materials, natural and efficient lighting, and appliances which conserve water and energy.
Paul’s designs for the Fernish range are rooted in a design philosophy that is kinder to the environment looking behind the real cost of a product at its economic, environmental and social impact. It is his aim to create living spaces that are healthier to the user, breatheable for building and living spaces that are also pleasing to the eye.

Contact: Paul Williams,
Fernish Design at Precious Earth,
22, Corve Street, Ludlow, Shropshire, SY8 1DA. Tel: 01584 878633
Website: www​.preciousearth​.co​.uk

Paul Williams of Precious Earth
Photo: © Robert Davidson tel: 07989 244415