The Natural Collection was formed in 1999 with a vision to create a distribution platform to support sustainable innovation and ideas. By offering a wide selection of ecologically considered products and servicesthey hope to reach as wide an audience as possible.

In this way,they hope to demonstrate that the basic power of consumer choice can make commercially viable a growing range of top quality ecological products, even within a competitive and well established market place; products which use modern technology to harness nature’s benefits without exploiting her resources; products which can represent our 21st Century vision where trade is fair and poverty is alleviated through sustainable income generation; and ultimately and ideally, products where holistic consideration stretches right from their inception through their manufacturing process, to the benefit for the end user and eventually to their recyclability and/or bio-degradability.

They work with renowned environmental expert Edwin Datchefski, who has been consulting on product design and sustainability for fifteen years.he independently assesses all products againsttheir carefully considered criteria: Eco, Organic, Fair and Sustainable Trade, Natural Living and Well Being.

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