The local communities of Hull and the East Riding of Yorkshire have become the first in the UK to get access to the envirofone.com mobile phone recycling campaign that pays cash to people for every mobile phone they recycle. The campaign is supported by Kingston Communications and The City of Hull Humber Environment Forum (CHEF). Each year, over 100 million mobile phones are thrown away in Europe. Generally they are discarded or left lying around in drawers and cupboards gathering dust. In the UK, the average person has two unused mobile phones. Almost all of them can be reused or recycled helping to save resources and reducing the amount of waste going to landfill sites. The government has set strict targets for every local authority to reduce the amount of waste sent to landfill and increase recycling rates. With about 50 million mobile phone subscribers in the UK, nearly every household can help by recycling old mobiles and get paid cash at the same time. During May, Kingston Communications will be sending out 280,000 leaflets with the new Hull Colour Pages and Hull White Pages Telephone Directories to homes and business throughout Hull East Yorkshire to tell them about envirofone.com with a ‘Cash For Your Old Mobile Phone’ leaflet. To get cash for their old mobiles users need to simply visit the special website www.envirofone.com/kc, check out how much the phone is worth, and choose if they would like cash or vouchers to spend in Argos stores throughout the country. Once users have registered online, envirofone.com will send a welcome pack including a freepost envelope in which to send in their old mobile. Once the trade is done, they will make a donation to The City of Hull, Humber Environment Forum, a charity that raises awareness in the region about the need to recycle. The launch coincides with BIG recycle on the 5 June, a major national campaign to encourage the public to recycle more household waste. Visit www.recyclenow.com. This forms part of the Target 45+ – Hull, East Riding’s solution to sustainable waste management. Adam Fowler, Community Environment Officer of CHEF, commented: “Recycling your unwanted mobile telephone with us is simple, straightforward and actually pays you. It also reduces waste, helps the environment and raises money for charity.” Pete Petrondas, founder of envirofone.com, said: “What we are doing in Hull and East Riding, we can do for other communities anywhere in the UK, ” he added. “Everyone who gets involved is a winner. The donor gets money for their old mobiles, fewer old phones are sent to landfill sites, and partner organisations can raise funds for their cause.” Contact: Adam Fowler – City of Hull Humber Environment Forum (CHEF) (01482) 324223 / 07985 917923 / info@hullenvironmentforum.org.uk Rob Fox – envirofone.com (01625) 665733 / 07973 782166 / rfox@eazyfone.com