Virgin Atlantic Goes Fairtrade
12 Dec 2007
Virgin Atlantic has announced that it is now giving Fairtrade tea and coffee to all its passengers.
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Virgin Atlantic has announced that it is now giving Fairtrade tea and coffee to all its passengers. Last year the airline served nearly seven million cups of coffee and over five million cups of tea onboard flights. So a switch to these products will be a significant boost for farmers who are supplying the Fairtrade market.
Following a series of blind tastings of a variety of Fairtrade teas and coffees, Virgin Atlantic will be offering passengers organic green and white teas from QI Teas, a range of fresh and instant coffees by Costa Coffee and specialist supplier FFI UK, as well as a range of organic and Fairtrade teas from Clipper. All of the products are sourced from several countries in Africa, Asia and Latin America.
The move to Fairtrade products is in line with Virgin Atlantic’s business sustainability strategy, which com-prises a series of initiatives. These include providing more ethical, environmental and sustainable products, reducing the weight of its planes so that less fuel is used and demonstrating biofuels in flight. In 2006, Sir Richard Branson pledged £1.5 billion of Virgin Group’s profits and dividends from its transport businesses, including Virgin Atlantic, over the next decade to develop clean fuel.
‘Virgin Atlantic recognises how important it is for all companies to understand the impact of the products they use, both on the environment and on the people producing them,’ says Sir Richard Branson. ‘So, we’re proud to be supporting Fairtrade. It guarantees farmers a fair price for their product and we’re really pleased that our passengers will benefit from a comprehensive range of Fairtrade teas and coffees.’
Harriet Lamb, Executive Director of the Fairtrade Foundation says: ‘What great news. That customers will be drinking Fairtrade tea and coffee on such a major airline as Virgin Atlantic shows that Fairtrade is making an impact.’
Contact: Virgin Atlantic,
PO Box 747, Dunstable, LU6 9AH
Sir Richard Branson tests the Fairtrade tea that will be offered onboard all Virgin flights. Photo: © Virgin Atlantic
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