We Say: "Pants to Poverty!"
10 Mar 2008
If you love pants but hate poverty then these knickers are for you! Fairtrade, organic and sweatshop-free, this is good-looking underwear that carries a vital message.
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If you love pants but hate poverty then these knickers are for you! Fairtrade, organic and sweatshop-free, this is good-looking underwear that carries the vital message: man-made poverty is a scandal and together we can find beautiful ways to wipe it out. Grown and sewn to the highest possible standards, their pants exist to make trade work for everyone ñ right from grain to groin!
The company was set up by a student group belonging to the Make Poverty History organisation. Its purpose, apart from selling beautiful underwear, is to help the white band evolve and express a need for fair trade, especially for those who need it most ñ the workers of the developing world. All the money generated is invested into making their supply chains as perfect as possible and getting the message for fair trade seen and heard louder than ever before.
The Make Poverty History campaign proved that there are many millions of people in the UK and indeed the world, who agree that we must rise up and end man-made poverty. Despite all that the organisation has achieved, 50,000 poor people are still suffering every day and the Pants people believe we need to find new ways to fight the cause.
The cotton used to make the garments is provided by Agrocel Pure and the Fair Cotton Growers’ Association, who work with a group of cotton farmers from the Mandvi area of Kutch, in the Gujarat state of India. Cotton is one of the only cash crops that these farmers can grow, yet for years they have been unable to maintain a stable price for their crops, keeping them trapped inside the prison of poverty. Now, with Fairtrade cotton and your support, their futures are safe and a lot less pants’ than before!
‘We love pantsÖ we hate poverty!’
at the Royal Exchange Demo 2007
Photo: © Pants to Poverty
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