Disneynature, an offshoot of the Walt Disney Company, recently pledged to plant a tree for every single ticket sold during the opening week of their new film Earth. The picture was released on Earth Day, 22nd April, with more than 500,000 cinema tickets being bought
in advance.

The trees will be planted in Brazil’s Mata Atl‚ntica ñ the Atlantic forest ñ which conservationists have identified as the most endangered rainforest in the world and a critical area in regard to biodiversity loss.

Earth follows the remarkable story of three very different animal families ñ Polar Bears, African Elephants and Humpback Whales, as they make their amazing journeys across the planet. The film captures their most intimate moments, combining rare action with spectacular scenery ñ perfect for the big screen.

Contact: disney​.go​.com/​e​a​rth

Each Spring, the Polar Bears emerge from their snowy dens in search of food. Photo: © Disneynature