BBC ThrillSeeker campaign launched, providing opportunities for us to get outside and be adventurous.

BBC Learning is launching a brand new, multi-platform campaign to
encourage individuals and families to try out a new adventure
activity. By joining forces with BBC One’s Countryfile and a range of
external partners, the ThrillSeeker campaign will enable people to
search out exciting events taking place across the UK. External
partners include adventure sports governing bodies, voluntary youth
organisations, schools, colleges and adventure providers.

Explaining the reason for ThrillSeeker, Sean Kirkegaard, development
executive, BBC Learning Campaigns stated:”Recent research carried
out by the BBC found people had a real desire for more adventure in
their lives.It’s my avowed hope that the ThrillSeeker campaign helps
people fulfil that desire by offering a wide range of free or reduced
price adventures for all.”BBC Learning deliver campaigns that aim to
inspire and empower individuals.

ThrillSeeker Activities are tiered according to their level of
difficulty, from hiking and cycling to canyoning and kite surfing, so
there really is something for all ages and abilities. Trying out a new
activity doesn’t have to be expensive; most on the Event Finder are
free or charged at a cost-recovery reduced rate. All events are
organised and run by external partner organisations who are
specialists in their field.

MP Julian Brazier, a co-chair of the All Party Parliamentary Group on
Adventure and Recreation in Society, which enthusiastically supports
BBC ThrillSeeker, stated: “Opportunities are missed and many social ills are caused by an aversion to risk and adventure. Society always benefits if it holds a
sensibly adventurous approach to life.This offer of healthy fun and
thrills for all sits well with our group’s agenda of educational and
recreational challenges for all.”

Visitors to the ThrillSeeker website will
be able to look up thousands of exciting activities and narrow their search to those taking place within their
local area. New events are being launched daily, with additional for Outdoor Adventure Week, taking place 2nd-11th April, 2010.

www.bbc.co.uk/thrillseeker
www.campaignforadventure.org