New Climate Activism Film Goes Free
15 Jun 2010
From the fields of Climate Camp, a new film entitled Just Do It, will tell the story of those mischievous activists fighting for justice on climate change.
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From the fields of Climate Camp, a new film entitled Just Do It, will tell the story of those mischievous activists fighting for justice on climate change. Produced by film-maker, Emily James, the film aims to instil hope and passion as it delves into the world of environmental campaigning.
Using an innovative crowd-funding’ model, donations will be sought to finance the film ahead of production, ensuring it is made without commercial pressures and is available for free. The film will be released under a Creative Commons license allowing it to be distributed free across all platforms ñ including download, DVD and public screenings.
Using footage from the Climate Camp, Plane Stupid and Climate Rush actions over 2009, the film follows activists as they storm buildings, rush parliament, camp out, sing songs and generally raise awareness. By letting people shine through their actions, the film aims to emotionally engage its audience with the characters and in doing so, inspire others to do what they each can to express their concern about climate change.
‘If you know how to put up a tent you put up a tent,’ Emily says. ‘If you know how to cook, you cook. I don’t know much about either of those things but I know how to make documentary films, so that seemed like the obvious way for me to contribute.’
Emily searched for the support of friends, contacts and volunteers to make the film a reality. The volunteers ñ who do anything from drafting social networking agendas to cooking lunch for the team ñ are an integral part of the process and will be essential in getting the film off the ground.
‘What we lack in commercial prospects, we more than make up for in passion and commitment,’ say the production team. ‘Every one of the crew have made personal sacrifices to see the film made because they believe in the value of the project.’
Just Do It is set for release in early 2011
Photo: Emily James, Just Do It project director © Amelia Gregory
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